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A lime-green field with a black Magic 8-Ball at the centre, its blue triangle window reading 'Signs Suggest Yes,' the title DECISIVE in large black capitals at the top with the subtitle 'How to Make Better Choices in Life and Work' below it, and the authors' names CHIP HEATH & DAN HEATH in bold white-and-black capitals at the bottom.
First published
2013
Author
Chip Heath and Dan Heath
Publisher
Crown Business
Pages
336
This copy
Crown Business, 2013

Decisive

How to Make Better Choices in Life and Work

Chip Heath and Dan Heath · 2013

The Heaths open Decisive with the same diagnosis that runs through their other books: normal decision-making is a narrow frame, a quick pro-and-con list, a choice made on gut feeling and rationalized after the fact. Against it they build a four-step process, WRAP, meant to interrupt each failure point in turn — Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong.

Each letter comes with a named tool rather than a general exhortation. The 'vanishing options test' asks what you'd do if your current front-runner disappeared entirely, which routinely surfaces a second option nobody had bothered to consider. 'Attain distance' borrows Suzy Welch's 10/10/10 — how this will look in ten minutes, ten months, and ten years — to pull a decision out of the emotional state it's being made in. And 'prepare to be wrong' runs Gary Klein's premortem: before committing, imagine the project has already failed and write down why, which gets objections onto the table that a normal risk discussion tends to suppress.

It's aimed at the same reader as Switch — someone facing a specific, nameable decision, a hire, an acquisition, a career move, who wants a process rather than more willpower. The honest reservation is that the four steps are demonstrated mostly on business decisions with a knowable right answer in hindsight, like Quaker Oats' acquisition of Snapple, and the book has less to offer on decisions with no knowable outcome at all — the kind where reality-testing has nothing to test against.

  • Non-fiction
  • Business
  • Psychology